Murray Cox
Murray has been a web worker since 1998
Murray Cox
Managing Director
My background is in journalism and I’ve spent much of my career as a professional content creator and storyteller.
When social media started making it really easy for everyone to get online and make their voices heard around 2006, I become fascinated by the stories that consumers were telling each other about businesses.
Businesses – understandably – spend a fortune on the stories they tell their customers, but spend less money and less attention on what is coming back at them from the very people they want to reach.
That insight was a revelation for me – and I have since moved from being a content creator to a content consumer, feasting on the stories told by empowered consumers and creating new stories to tell companies about their businesses and their ecosystems.
In my journalism career I was lucky to make the switch to online way back in 1998, working on the launch of Ninemsn in Australia. And it was love at first sight of the gently blinking server light…
Before that I had worked as a newspaper reporter (The Scotsman, Edinburgh Evening News, The Sun and Daily Mail) and radio journalist in Scotland.
The great thing about getting into online early was that I quickly moved up the management tree and had the opportunity to lead all sorts of organisational change and development programmes. Media companies were wrestling with how to make the internet business as usual – just as many companies are now struggling to do so with social media.
While I was working for BBC News Online I did an MBA to give me a range of tools and new thinking models to tackle the business issues I was confronting each day. It proved to be time well spent.
After finishing my studies I went back to Australia (and become an Aussie with a passport and all!) to take charge of the news and current affairs websites at the Special Broadcasting Service. From there I went to Australian Associated Press (AAP) to take charge of their digital operations.
As my fascination with social media, technology and how organisations work grew, it became time to broaden my outlook and help all sorts of companies embrace and be excited by the opportunities offered by digital media.
Since leaving sunny Sydney in late 2008 in search of adventure in the old country, I’ve been working as a social media and management consultant. I’ve also led a great deal of social media training and become a visiting lecturer in digital media subjects at Edinburgh Napier University.
