Consultancy
Consultancy
Social media doesn’t sit neatly within a single business silo, and neither do we at digitalmud because we have broad experience and eclectic interests.
Who should own social media within your business? There’s no one right answer here because marketing, comms and customer service all have a claim to make. And that’s before you think about involving IT, legal and even HR to enshrine everything as business as usual.
Happily for you we’ve been there before and can help with many of these issues.
Business case development
You might already be social media fluent and are looking for funding to move to the next level or you might be starting your journey. It doesn’t matter – we’ll roll up our sleeves and help you get things moving internally by preparing a business case unique to your circumstances and needs. We can’t promise you that we’ll cut through all of your internal red tape, but you’ll feel our support every step of the way.
Social media measurement
Social media measurement is part of strategy service, but it’s worth breaking out on its own because we live in data-rich times. Both you and we want to know that you’re on the right track and that social media is making a difference to your business – by putting in place measurement we can tell that story with cold hard facts. There’s no-one right way to measure social media, but because there are so many options we’ll find the right mix for your business objectives.
Social media reporting
We pride ourselves on the reporting we provide as part of our social media monitoring service – we know you’re busy and that crunching through the social data created around your brand is one headache you could do without. Another headache we can save you from is the boss or the board demanding to know what the new Facebook is going to be – our social media reporting service can also cover innovation and trend briefings to help you and your business stay up-to-date.
Change management
We see change management as a core part of the implementation of social media in many businesses – getting social, learning to sound human as opposed to corporate and acting in real-time tends to present a few challenges. Our team have been there before, leading the development and integration of new media-based services since 1998. Culture change or organisational redesign? We love it.
Coaching
So, you’ve got a plan, you’ve had some training and now you just want a little bit of encouragement on your way? Sorted. Our friendly team will happily help you get set-up with the right tools (from Tweetdeck to Sysomos) and make sure you feel supported as you find your feet in the rough and tumble of social media.
Ad-hoc consultancy
You’ve had an idea about getting the CEO blogging or you want to know if you should start using polls on your company Facebook page – cool, we love random questions and the more leftfield the better. We’re here to help, so get in touch and let’s build some momentum together.
Social media policy development
We’re not fans of unnecessary bureaucracy, and overblown processes have no place in social media – but we do believe in the value of a sensible social media policy for businesses. Your staff need to know where the boundaries lie and what is expected of them – do you, for example, want them to use the company initials in their Twitter handles? Probably not if it’s a personal account, yet many people do.
Next steps
What does social media consultancy mean to you? Tell us what your needs are and if we (for some strange reason) can’t help you, we’ll find someone who can.
