Market Research
Market Research
Focus groups, surveys and desk research all have their place in market research, but if you really want to know what is making your customers tick you need to look online.
The wonderful thing about social media as a market research tool is that we simply observe the conversations that people are having – which means you won’t have customers telling you what they think you want to hear.
Do you have an idea for a new product or service or perhaps would like someone to bring you a new idea? Social media market research could give you the answer you are looking for.
Customers are discussing products from mouthwash (did you know you can use it to treat athlete’s foot and dandruff?) to training shoes (did you know people are prepared to pay for display cases for trainers?) and the brands behind them are finding new offers for their customers.
Alternatively you might want to know what marketing messages are more likely to work. We looked online for a bank and found key messages were alienating customers because of the perceived gap between reality and the advertising.
We can move quickly to survey the web to feed rich market research data back into your decision-making process.
Next steps
If you’re ready for raw, honest and timely data that cuts to the heart of your business, then get in touch and let us do some groundbreaking market research for you.
