Your brand is not in your hands anymore – it’s an unpalatable truth for many businesses, but it is the new reality of the information age.

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So you’ve got a corporate website, a PR company on a monthly retainer and a marketing team.

If you’re lucky, you might also have a search agency making sure Google knows how to find you.

You might also have a media buying agency, a PPC agency, an advertising agency and a creative or design agency on the books too.

Surely then social media would be covered by that phalanx of experts? Read the rest of this post