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The only thing that spreads faster than good news on the web is bad news – as management at Nivea towers have discovered.
Nivea is just the latest in an increasingly long line of companies that have seen their reputations come under fire from empowered consumers using social media tools to give vent to their feelings.
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Customer service should be easy, shouldn’t it? It’s just common sense, right?
But there are many different interpretations of what constitutes common sense – my common sense might not be yours and vice versa.
Your brand is not in your hands anymore – it’s an unpalatable truth for many businesses, but it is the new reality of the information age.
Advertising ain’t what it used to be.
Sales people are paying for the sins of estate agents, spivs and double glazing reps.
Can social media make you money? It’s not an unreasonable question given the way that social media is capable of hyping itself up.
The answer – yes and no.
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