The only thing that spreads faster than good news on the web is bad news – as management at Nivea towers have discovered.

Nivea is just the latest in an increasingly long line of companies that have seen their reputations come under fire from empowered consumers using social media tools to give vent to their feelings.
Read the rest of this post

There’s little doubt that social media is revolutionising our world… but what exactly is it?

Read the rest of this post