WTF is social media?
There’s little doubt that social media is revolutionising our world… but what exactly is it?
What are your customers saying?
How good are you at listening? Really listening?
And what if we separate you the person from the company/body/organisation you work for? Is your company hearing what its customers are saying?
It’s just business, but not as we have known it
Advertising ain’t what it used to be.
Sales people are paying for the sins of estate agents, spivs and double glazing reps.
Will social media make you rich?
Can social media make you money? It’s not an unreasonable question given the way that social media is capable of hyping itself up.
The answer – yes and no.
Putting it all together with social media
So you’ve got a corporate website, a PR company on a monthly retainer and a marketing team.
If you’re lucky, you might also have a search agency making sure Google knows how to find you.
You might also have a media buying agency, a PPC agency, an advertising agency and a creative or design agency on the books too.
Surely then social media would be covered by that phalanx of experts? Read the rest of this post
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